Anna Klose Hamburg and JustWorld International Give Back and Grow with Europe x US Charitable Partnership
Anna Klose (left) kicks off the AKH x JWI charitable partnership with a donation accepted by Jessica Newman (right) on behalf of the nonprofit organization. Mike Souza/So Chill Media Photo
A new partnership between German-based Anna Klose Hamburg and JustWorld International makes it easier than ever for equestrians to shop good, do good, feel (and look) good.
Known throughout the world for elegance, sophistication and timeless design, Anna Klose Hamburg products represent the highest quality. But the fashion and apparel purveyors, who also offer a collection of horse and dog items, want to make an impact that goes beyond their statement pieces.
The new JustWorld hoodie is no exception to the standard expected from Anna Klose, with an innovative snap closure and AKH logo in JustWorld purple, including JustWorld’s famous hashtag #RideForTheCause.
“This partnership is about integrity, to think of more than just making money in the sport but of ways to use this sport for good,” Sandra Kristoffersen, Managing Director of Anna Klose Hamburg, said. “It’s a very powerful community, and Jessica [Newman, founder of JustWorld International] saw a great opportunity to use the community as a platform for JustWorld. Anna has always wanted to try to use the brand to give back too.”
With both organizations rooted in the global equestrian community, Newman said the connection “reflects our heritage in the utmost elegant way.”
Kristoffersen became a JustWorld International Ambassador after meeting Newman at Aachen a few years ago.
“Jessica is so passionate about it, that really touched me,” Kristoffersen added. “Anna always wanted to work with some sort of charity.”
The pullover was selected for the partnership due to its popularity and versatility. “Riders wear them on a lot of occasions—at showgrounds after riding—and use the hoodie to spread the message about JustWorld,” Kristoffersen said. “The sweatshirt is a super cool way to raise awareness, and when someone buys it, it has a direct impact to the organization.”
Mike Souza/So Chill Media Photo
That impact is felt with each purchase, with proceeds forwarded to JustWorld.
Zara Boyd, a JustWorld Ambassador and a junior at Parsons School of Design in New York, wears her pullover from school to the barn to horse shows or when running errands. “It’s chic, and I’ve never had that before in a hoodie,” she said. “The JustWorld branding is obvious but very sleek. It’s very fashionable, and I can wear it every day and represent JustWorld in every setting. Being an Ambassador is something I’m really proud of, and this hoodie lets me bring it up without bringing it up.”
Loretta Tooke, a devoted Anna Klose Hamburg customer from Parkland, Florida, discovered JustWorld through the partnership.
“I very much believe in Anna, so when she’s doing something she’s in support of, I’m always behind that, especially something that’s giving back to the world,” Tooke said.
Now Tooke, a dressage rider, proudly wears her hoodie and is interested in the JustWorld Ambassador program, in which equestrians ride for the cause.
“The hoodie is of very high quality, but most importantly what it represents is very powerful. There are a lot of people in the equestrian world who wear sweatshirts, so the item that was picked is indicative of something that all of us will wear, regardless of our disciplines,” Tooke said. “It’s a good fit.”
Anna Klose Hamburg shares information about JustWorld’s work in Honduras, Guatemala and Cambodia on the landing page for the hoodie, and more details about the impact of JustWorld’s work at these project sites arrive in the package with the hoodie.
“It’s an easy way to give back and still have something for yourself, so that’s a cool balance to have. The idea of using the sport for something good is great,” Kristoffersen said. “It’s a sport with so many privileged people who get to enjoy good things in life, so it’s a cool way to involve the equestrian community in a social project and make it easy to give back to something else.”
